Flagship
Entertainment
Premium Primetime Lineup
Tier-1 primetime entertainment across the top US streamers.
- Scale
- ~45M monthly impressions
- Pricing
- Unsold CPMs (sub-$20)
Publishers included
Brands · Agencies
The CTV Marketplace
Every living room,
at a fraction
of the price.
Pre-packaged PMP lineups from America's top streaming publishers. Tier-1 reach at preferred rates.
Verified supply from
By the numbers
Scale you can build a media plan on.
Live delivery numbers — measured, not modeled.
Live
0+
Monthly CTV Ad Requests
Programmatic avails flowing through Altavara each month.
Live
0+
Monthly CTV Impressions
Brand-safe, fully authenticated CTV impressions delivered.
Live
0%
US Household Reach
Combined reach of our publisher footprint across the US.
Live
0%
Avg CPM Savings
Typical advertiser savings vs. direct IO on the same supply.
What we do
A premium CTV marketplace — packaged, priced, and ready to activate.
Altavara sits between brands, agencies, and the top streaming publishers in the US. We curate the supply, package the deals, and make every lineup buyable in every major DSP.
Curated Premium CTV Supply
Direct contracts and fully verified supply paths to top streaming publishers. Every impression is authenticated, brand-safe, and living-room quality.
- Tier-1 streaming publishers only
- Authenticated CTV
- Ads.txt / sellers.json verified end-to-end
Pre-Packaged PMP Deal Lineups
Turn-key deal packages built around audiences, genres, and tentpole moments — priced at unsold levels so performance buyers can access premium inventory without remnant compromises.
- Pre-negotiated unsold CPMs
- Audience + genre + daypart-targeted lineups
- Traffic in every major DSP in under 24 hours
Audience & Contextual Targeting
Layer first- and third-party audiences on top of curated supply, or buy clean contextual segments by content genre. Privacy-safe and cookieless by design.
- Bring your own audience (BYO seat)
- Genre, show, and daypart packages
- Deterministic CTV identity where available
DSP Activation & Deal Operations
We stand up Deal IDs in your DSP, QA every line item, and actively pace campaigns. No ticket queues, no PMP dead-ends.
- Traffics in DV360, TTD, Amazon DSP, Viant, Xandr, StackAdapt
- Same-day Deal ID provisioning
- Dedicated account manager on every campaign
Publisher Yield & Monetization
For streaming publishers: monetize unsold CTV avails with premium demand without competing with your direct-sold rate card.
- Unsold-avails focus — no rate-card cannibalization
- Transparent, low take rate
- Weekly reporting + net-60 payouts
Measurement & Reporting
Log-level reporting, third-party measurement partners, and clean-room-ready outputs for brand + outcome measurement on every campaign.
- Log-level delivery data
- IAS / DoubleVerify / HUMAN compatible
- Clean-room outputs on request
Pre-packaged PMP lineups
Ready-to-activate deal packages.
Each package below is a live, bookable PMP in every major DSP. Descriptive names on the public site — Deal IDs shared as soon as we connect.
Flagship
Sports
Sports: Big Stage
Live and post-game sports inventory across MLB, regional sports networks, and more.
- Scale
- ~18M monthly impressions
- Pricing
- Preferred rate CPMs on live-adjacent avails
Publishers included
Brands · Agencies · DSPs
Flagship
News
Trusted News Network
Brand-safe national and local news on the biggest streaming platforms.
- Scale
- ~12M monthly impressions
- Pricing
- Unsold CPMs (sub-$18)
Publishers included
E.W. ScrippsLocal NowBrands · Agencies
Flagship
FAST / CTV
FAST Everywhere
OEM-native FAST inventory across Roku, Samsung, LG, VIZIO, and Xumo.
- Scale
- ~60M monthly impressions
- Pricing
- Deep unsold CPMs on FAST avails
Publishers included
LG Channels+3 moreBrands · Agencies · DSPs · Performance
Flagship
Reach
US Household Reach 80
Broadest possible CTV reach — ~80% of US households in one Deal ID.
- Scale
- ~125M monthly impressions
- Pricing
- Blended unsold CPMs
Publishers included
+4 moreBrands · Agencies
Why Altavara
Premium CTV, priced for performance.
We exist because Tier-1 CTV has been priced like it's rare — when in reality, publishers sit on billions of unsold impressions every month. Altavara turns that gap into yield for publishers and savings for advertisers.
Preferred Rates
We negotiate preferred rates on premium avails from our publisher partners and pass the savings through — brand-safe CTV priced below open-market CPMs.
Turn-key PMP lineups
No RFPs, no 6-week activations. Pick a package, get a Deal ID, launch tomorrow.
Full transparency
Log-level data, disclosed take rates, and no hidden fees. You know exactly what you're buying.
Tier-1 reach
Real inventory from the streaming publishers brands already want — not MFA, not long-tail, not FAST loops.
Built for every side of CTV
One marketplace. Three audiences.
Whether you’re buying, planning, or selling premium CTV — Altavara is built to work the way you do.
US Household Reach80%
Premium Publisher Coverage95%
Brand Safety Score99%
210
US DMAs
6
Major DSPs
125M+
Monthly Impressions
Platform Data Flow
Live
Advertisers
DSP-native · brand-safe activation
active
Altavara Platform
Real-time orchestration layer
IVT Filter
Optimization
Matching
Publishers
Verified supply · ads.txt authorized
active
100+
Premium CTV apps
95%+
Bid match rate
<2%
Invalid traffic (IVT)
The platform underneath
Verified supply, real-time QA, and DSP-native activation.
Every deal runs on verified supply, activates through the major DSPs, and is continuously QA'd for pacing and brand safety — no daisy-chains, no mystery hops.
Verified Publisher Integrations
Every publisher in the Altavara marketplace is reached via a direct contract or a fully verified supply path — no daisy-chains, no mystery hops.
Real-time Deal QA
Every deal is continuously monitored for pacing, brand safety, and delivery — not just set-and-forget.
DSP-Native Activation
Traffics in DV360, The Trade Desk, Amazon DSP, Viant, Xandr, and StackAdapt with the same Deal ID.
Privacy by Design
GDPR, CCPA, and CPRA compliant. Cookie-less CTV identity, IAB TCF 2.2, and clean-room-ready outputs.